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    The Fable Company / Uncategorized

    Client Story: Guardian Veterinary Center

    In 2011, Dr. Andrew Garcia and his wife Danielle began to fall in love while nursing an orphaned puppy named Annie. That was not only the beginning of their family, but also the beginning of their shared work together providing quality, compassionate care for pets. When they decided to launch a family practice in 2021, they knew their new clinic needed quality branding to tell their story!   As the Garcias were preparing to open their new hospital, we spoke to them about their story, and brainstormed how we could represent their goals of uniting a caring, family atmosphere with cutting edge veterinary care.         Key differentiators offered by the practice, such as the drive-up pharmacy window and the onsite adoption center, became visual...

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    Client Story: Farrell Animal Hospital

    Farrell Animal Hospital has been a trusted community fixture for decades, and many of its clients have had lifelong, or even generational, relationships with the clinic and staff. But the hospital knew that remaining relevant and continuing to build community relationships meant communicating that rich history and culture through digital media--and that's how a partnership with The Fable Company began!   [caption id="attachment_4860" align="aligncenter" width="232"] Dr. Don Farrell (left) and Dr. J.M. Farrell (right)[/caption]   Farrell's story begins in the 1940’s, when Dr. J.M. Farrell began treating animals out of his own home. In 1949, Dr. Farrell and his brother Dr. Don Farrell opened the hospital on West Division street in Arlington, later moving to Pioneer Parkway in 1972, where the hospital is still...

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    Client Story: Pet Resort in the Gardens

    Mary Turner knew that traditional boarding kennels could be loud, stressful, unsanitary, and unsafe—but what if she could flip that script and curate a luxury boarding experience for dogs and cats that truly gave pet owners peace of mind?       From the impetus of creating the boarding solution Mary wanted for her own pets, Pet Resort in the Gardens was designed to be different from the ground up: rigorous hygiene and sanitation standards, group play best practices, and plenty of grassy room to romp. Noise-phobic dogs would have the option of boarding in sound-insulated suites. Cats would have a separate wing and a dedicated air system to help them feel safe and separate from the dogs. And a partnership with Farrell Animal Hospital,...

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